Rami Yehudicha, Lead
Rami Yehudicha (37)- Owner and CEO of the LEAD advertising company, specializing in advertising for the business and direct marketing sector.
Rami Yehudicha, an entrepreneur himself, started out in the advertising field at age 26 in the Fogel-Levin offices, and quickly advanced to the position of VP of Finance and Business Development.
At age 29, he founded OgilvyOne Israel, and was CEO their for 5 years.
In 2002, he was chosen by the prestigious Promo Magazine as "Person of the Year."
In 2003, Rami founded the LEAD advertising company, after he realized the need for a specialization of B2B in the market. In 2005, Edlar and Homski bought 70% for millions of shekels company shares, and became partners, while Rami maintained his position as owner and CEO of the company.
Among his clients: Microsoft Israel, Bezeq, Pelephone, Clalit Medical Services, Bank Hapoalim, Tami 4, Champion Motors Group, Lev Movie Theaters, ECI, and more.
LEAD is the only advertising group in Israel that specializes in B2B, and is Grey Direct's representative in Israel.
Rami is en expert in the advertising field specializing in the business sector, and teaches the field in Israel's academia and conferences. Leading companies, represented by large advertising firms, regularly send Rami their marketing advertising plans for him to distribute among the business sector.
Rami holds a BA in political science and economics from Tel Aviv University, and an MBA specializing in marketing from Manchester University.
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