The winners 2/2008 SMOOKS- Designed Helmets Assaf Barzilay and Yoni Blau are two rather young and very hip students. "I've been riding a scooter since age 16 and it always bugged me that you couldn't get really cool helmets anywhere," says ... 12/2007 RPP- Racing Protection Products Ronen Berman overcame dysgraphia, a fire and family health troubles to win EasyStart with his ideas for complex compound products.  It was the final stage of the monthly EasyStart contest. Four eager entrepreneurs displayed their ... 11/2007 Pita'le The first winner of the EASY START competition is "Pita'le – being round isn't everything", a project that identified the need for a new product in the Israeli pastry market – pita bread in various ...

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